Page Teardown, home

Tue Nov 3, 2026 · rubric v1.0, pre-calibration

Last night's homepages, scored

Pages scored
26
Average
33.6/40
Hard fails
0
Not captured
3

Best homepage last night

HelloFresh

40out of 40, Strong

Food & meal kits · Product-led

Headline 5/5: Both checks pass. Product category in view: Photos of plated meals (tacos, rice dish, salad) plus copy "Cook up 100+ mouthwatering meals"; no modal covers the viewport.

Lowest score last night

QVC

22out of 40, Weak

Department & mass · Storefront

Headline 1/5: 0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; fine print names QVC but no product or category word, only presenters pictured. Hero offer: Primary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand.

Every homepage, ranked

  1. 1HelloFreshFood & meal kits40/40Strong
  2. 2Rare BeautyBeauty & personal care39/40Strong
  3. 3Bed Bath & BeyondHome & furnishings38/40Strong
  4. 4RuggableHome & furnishings37/40Strong
  5. 5ArticleHome & furnishings36/40Strong
  6. 6Kohl’sDepartment & mass36/40Strong
  7. 7Royal CaribbeanOther36/40Strong
  8. 8SaatvaHome & furnishings35/40Strong
  9. 9Blue NileJewelry34/40Strong
  10. 10DICK'S Sporting GoodsOutdoor & sporting goods34/40Strong
  11. 11DockerOther34/40Strong
  12. 12e.l.f. CosmeticsBeauty & personal care34/40Strong
  13. 13ParachuteHome & furnishings34/40Strong
  14. 14WayfairHome & furnishings34/40Strong
  15. 15ZALESJewelry34/40Strong
  16. 16Banana RepublicApparel & footwear33/40Strong
  17. 17CotopaxiOutdoor & sporting goods33/40Strong
  18. 18GapApparel & footwear33/40Strong
  19. 19PurpleHome & furnishings33/40Strong
  20. 20Williams SonomaHome & furnishings33/40Strong
  21. 21J.CrewApparel & footwear32/40Solid
  22. 22EverlaneApparel & footwear31/40Solid
  23. 23Old NavyApparel & footwear31/40Solid
  24. 24BrooklinenHome & furnishings30/40Solid
  25. 25AthletaApparel & footwear27/40Solid
  26. 26QVCDepartment & mass22/40Weak
  • 33 to 40
  • 24 to 32
  • under 24
  • a 1 on Trust or Technical hygiene

Held for review

  • Rothy'sApparel & footwearScore held for review.

Not captured

  • JARED JewelersJewelryThe site blocked our capture browser.
  • KAYJewelryThe site blocked our capture browser.
  • realtor.comOtherThe site blocked our capture browser.

Sister sites: Inbox Teardown scores retail marketing email, and Social Teardown scores retail social posts.