Page Teardown, home

Tue Nov 10, 2026 · rubric v1.0, pre-calibration

Last night's homepages, scored

Pages scored
26
Average
34.2/40
Hard fails
0
Not captured
4

Best homepage last night

HelloFresh

40out of 40, Strong

Food & meal kits · Product-led

Headline 5/5: Both checks pass. Product category in view: Photos of plated meals (tacos, rice dish, salad) and "Cook up 100+ mouthwatering meals in 30 minutes or less." show meal products…

Lowest score last night

QVC

22out of 40, Weak

Department & mass · Storefront

Headline 1/5: 0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; only people photos and fine print, no product or category word on the page beneath. Hero offer: Primary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand, not a hero campaign.

Every homepage, ranked

  1. 1HelloFreshFood & meal kits40/40Strong
  2. 2Royal CaribbeanOther39/40Strong
  3. 3Rare BeautyBeauty & personal care37/40Strong
  4. 4RuggableHome & furnishings37/40Strong
  5. 5ArticleHome & furnishings36/40Strong
  6. 6Bed Bath & BeyondHome & furnishings36/40Strong
  7. 7J.CrewApparel & footwear36/40Strong
  8. 8Williams SonomaHome & furnishings36/40Strong
  9. 9DICK'S Sporting GoodsOutdoor & sporting goods35/40Strong
  10. 10SaatvaHome & furnishings35/40Strong
  11. 11WayfairHome & furnishings35/40Strong
  12. 12Blue NileJewelry34/40Strong
  13. 13BrooklinenHome & furnishings34/40Strong
  14. 14Kohl’sDepartment & mass34/40Strong
  15. 15ParachuteHome & furnishings34/40Strong
  16. 16AthletaApparel & footwear33/40Strong
  17. 17Banana RepublicApparel & footwear33/40Strong
  18. 18CotopaxiOutdoor & sporting goods33/40Strong
  19. 19GapApparel & footwear33/40Strong
  20. 20Old NavyApparel & footwear33/40Strong
  21. 21PurpleHome & furnishings33/40Strong
  22. 22Rothy'sApparel & footwear33/40Strong
  23. 23ZALESJewelry33/40Strong
  24. 24e.l.f. CosmeticsBeauty & personal care32/40Solid
  25. 25EverlaneApparel & footwear32/40Solid
  26. 26QVCDepartment & mass22/40Weak
  • 33 to 40
  • 24 to 32
  • under 24
  • a 1 on Trust or Technical hygiene

Not captured

  • JARED JewelersJewelryThe site blocked our capture browser.
  • KAYJewelryThe site blocked our capture browser.
  • Macy’sDepartment & massThe site blocked our capture browser.
  • realtor.comOtherThe site blocked our capture browser.

Sister sites: Inbox Teardown scores retail marketing email, and Social Teardown scores retail social posts.