Page Teardown, home

Mon Nov 9, 2026 · rubric v1.0, pre-calibration

Last night's homepages, scored

Pages scored
28
Average
34.0/40
Hard fails
0
Not captured
2

Best homepage last night

HelloFresh

40out of 40, Strong

Food & meal kits · Product-led

Headline 5/5: Both checks pass. Product category in view: Photos of plated meals and tacos plus copy "Cook up 100+ mouthwatering meals" show it sells meals. No modal covers the viewport…

Lowest score last night

QVC

20out of 40, Weak

Department & mass · Storefront

Headline 1/5: 0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; only fine print names QVC, and the people shown are not products. Hero offer: Primary text is an email signup demand in a blocking modal: "15% Off Your Order with email sign-up*".

Every homepage, ranked

  1. 1HelloFreshFood & meal kits40/40Strong
  2. 2DICK'S Sporting GoodsOutdoor & sporting goods39/40Strong
  3. 3Royal CaribbeanOther39/40Strong
  4. 4Rare BeautyBeauty & personal care37/40Strong
  5. 5RuggableHome & furnishings37/40Strong
  6. 6ArticleHome & furnishings36/40Strong
  7. 7Bed Bath & BeyondHome & furnishings36/40Strong
  8. 8J.CrewApparel & footwear36/40Strong
  9. 9ZALESJewelry36/40Strong
  10. 10SaatvaHome & furnishings35/40Strong
  11. 11Blue NileJewelry34/40Strong
  12. 12BrooklinenHome & furnishings34/40Strong
  13. 13Kohl’sDepartment & mass34/40Strong
  14. 14ParachuteHome & furnishings34/40Strong
  15. 15PurpleHome & furnishings34/40Strong
  16. 16WayfairHome & furnishings34/40Strong
  17. 17Banana RepublicApparel & footwear33/40Strong
  18. 18CotopaxiOutdoor & sporting goods33/40Strong
  19. 19e.l.f. CosmeticsBeauty & personal care33/40Strong
  20. 20GapApparel & footwear33/40Strong
  21. 21JARED JewelersJewelry33/40Strong
  22. 22Old NavyApparel & footwear33/40Strong
  23. 23Rothy'sApparel & footwear33/40Strong
  24. 24Williams SonomaHome & furnishings33/40Strong
  25. 25KAYJewelry32/40Solid
  26. 26EverlaneApparel & footwear31/40Solid
  27. 27AthletaApparel & footwear30/40Solid
  28. 28QVCDepartment & mass20/40Weak
  • 33 to 40
  • 24 to 32
  • under 24
  • a 1 on Trust or Technical hygiene

Not captured

  • Macy’sDepartment & massThe site blocked our capture browser.
  • realtor.comOtherThe site blocked our capture browser.

Sister sites: Inbox Teardown scores retail marketing email, and Social Teardown scores retail social posts.