Launching soon
Retail homepages, scored
Page Teardown captures the same retail homepages every night on a phone and scores what a first-time visitor sees above the fold, on a public rubric and one daily board. The first board is on its way.
A daily board
The homepages of a fixed panel of retail brands, captured every night and ranked by score every morning.
A public rubric
Eight dimensions, each scored 1 to 5, for a total out of 40. Every score comes with a written note.
The first five seconds
Scored on a phone, above the fold, the way a first-time visitor lands. Popups and banners count, because the visitor sees them too.
Sister sites: Inbox Teardown scores retail marketing email, and Social Teardown scores retail social posts.