Page Teardown, home

Wed Nov 11, 2026 · rubric v1.0, pre-calibration

Last night's homepages, scored

Pages scored
27
Average
34.4/40
Hard fails
0
Not captured
3

Best homepage last night

HelloFresh

40out of 40, Strong

Food & meal kits · Product-led

Headline 5/5: Both checks pass. Product category in view: Hero shows plated meals (tacos, rice dish, salad) and text "Cook up 100+ mouthwatering meals in 30 minutes or less." No full-screen modal.

Lowest score last night

DICK'S Sporting Goods

30out of 40, Solid

Outdoor & sporting goods · Storefront

Headline 2/5: 1 of 2 checks pass. Product category in view: Pill "Holiday Gift Guide" and header "DICK'S Sporting Goods" in app banner; hero is a speaker with golf brand logos…

Every homepage, ranked

  1. 1HelloFreshFood & meal kits40/40Strong
  2. 2Royal CaribbeanOther39/40Strong
  3. 3e.l.f. CosmeticsBeauty & personal care37/40Strong
  4. 4Rare BeautyBeauty & personal care37/40Strong
  5. 5RuggableHome & furnishings37/40Strong
  6. 6ArticleHome & furnishings36/40Strong
  7. 7Bed Bath & BeyondHome & furnishings36/40Strong
  8. 8J.CrewApparel & footwear36/40Strong
  9. 9Williams SonomaHome & furnishings36/40Strong
  10. 10SaatvaHome & furnishings35/40Strong
  11. 11Blue NileJewelry34/40Strong
  12. 12BrooklinenHome & furnishings34/40Strong
  13. 13CotopaxiOutdoor & sporting goods34/40Strong
  14. 14ParachuteHome & furnishings34/40Strong
  15. 15QVCDepartment & mass34/40Strong
  16. 16WayfairHome & furnishings34/40Strong
  17. 17Banana RepublicApparel & footwear33/40Strong
  18. 18GapApparel & footwear33/40Strong
  19. 19JARED JewelersJewelry33/40Strong
  20. 20KAYJewelry33/40Strong
  21. 21Kohl’sDepartment & mass33/40Strong
  22. 22PurpleHome & furnishings33/40Strong
  23. 23Rothy'sApparel & footwear33/40Strong
  24. 24EverlaneApparel & footwear32/40Solid
  25. 25Old NavyApparel & footwear32/40Solid
  26. 26AthletaApparel & footwear30/40Solid
  27. 27DICK'S Sporting GoodsOutdoor & sporting goods30/40Solid
  • 33 to 40
  • 24 to 32
  • under 24
  • a 1 on Trust or Technical hygiene

Not captured

  • Macy’sDepartment & massThe site blocked our capture browser.
  • realtor.comOtherThe site blocked our capture browser.
  • ZALESJewelryThe site blocked our capture browser.

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