Page Teardown, home

Thu Nov 12, 2026 · rubric v1.0, pre-calibration

Last night's homepages, scored

Pages scored
25
Average
33.3/40
Hard fails
0
Not captured
5

Best homepage last night

HelloFresh

40out of 40, Strong

Food & meal kits · Product-led

Headline 5/5: Both checks pass. Product category in view: Food dishes (tacos, rice bowl, salad) pictured and "Cook up 100+ mouthwatering meals" headline show meals; bottom bar is not a full modal.

Lowest score last night

QVC

22out of 40, Weak

Department & mass · Storefront

Headline 1/5: 0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; only fine print names QVC, and people photos on the layer show no product category. Hero offer: Primary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand.

Every homepage, ranked

  1. 1HelloFreshFood & meal kits40/40Strong
  2. 2RuggableHome & furnishings40/40Strong
  3. 3Royal CaribbeanOther39/40Strong
  4. 4Rare BeautyBeauty & personal care37/40Strong
  5. 5ArticleHome & furnishings36/40Strong
  6. 6Bed Bath & BeyondHome & furnishings36/40Strong
  7. 7J.CrewApparel & footwear36/40Strong
  8. 8Williams SonomaHome & furnishings36/40Strong
  9. 9SaatvaHome & furnishings35/40Strong
  10. 10Blue NileJewelry34/40Strong
  11. 11CotopaxiOutdoor & sporting goods34/40Strong
  12. 12ParachuteHome & furnishings34/40Strong
  13. 13Banana RepublicApparel & footwear33/40Strong
  14. 14e.l.f. CosmeticsBeauty & personal care33/40Strong
  15. 15PurpleHome & furnishings33/40Strong
  16. 16Rothy'sApparel & footwear33/40Strong
  17. 17EverlaneApparel & footwear32/40Solid
  18. 18Old NavyApparel & footwear32/40Solid
  19. 19ZALESJewelry31/40Solid
  20. 20AthletaApparel & footwear30/40Solid
  21. 21BrooklinenHome & furnishings30/40Solid
  22. 22DICK'S Sporting GoodsOutdoor & sporting goods30/40Solid
  23. 23WayfairHome & furnishings29/40Solid
  24. 24GapApparel & footwear27/40Solid
  25. 25QVCDepartment & mass22/40Weak
  • 33 to 40
  • 24 to 32
  • under 24
  • a 1 on Trust or Technical hygiene

Not captured

  • JARED JewelersJewelryThe site blocked our capture browser.
  • KAYJewelryThe site blocked our capture browser.
  • Kohl’sDepartment & massThe site blocked our capture browser.
  • Macy’sDepartment & massThe site blocked our capture browser.
  • realtor.comOtherThe site blocked our capture browser.

Sister sites: Inbox Teardown scores retail marketing email, and Social Teardown scores retail social posts.